Microsoft Dynamics CRM 2011 is a fully integrated system for customer relationship management (CRM). It enables creation and maintaining of a clear view of customer relationships at all stages, starting from the moment the relationship is struck, through sales, up to the subsequent post-sales care and support. The package includes tools which enhance sales, marketing and all processes connected with customer service. The system has been integrated with the popular Microsoft Office Outlook software. Owing to its working with the commonly used Microsoft Office applications, Microsoft Dynamics CRM is a solution that is particularly efficient and flexible.
The Microsoft Dynamics CRM system helps improve and structure business process management related to customer relationships
The Marketing Module: accurate, comprehensive and up-to-date information about customers allows to take correct marketing decisions
The segmentation of customers in the data-base from the point of view of the revenues generated, preferences, and needs, it allows to develop and carry out marketing activities geared towards sharply-defined markets. In addition, the use of available tools for workflow definition allows for effective implementation of any campaigns developed. Specialists who deal with marketing can use the tools Microsoft Dynamics CRM offers for: customer segmentation, campaign planning and execution, data removal and verification, analysis and reporting of effects of all marketing activities, co-operation on the handling of processes related to marketing and sales campaigns, sharing of information.
The Sales Module: more of potential customers and more of successful transactions
Access to complete customer information online or offline, as well as sales professionals' being able to get access in real time to applications (zgłoszenia) and identify cross-sell and up-sell opportunities, contribute to a faster finalizing of a bigger number of transactions. The Microsoft Dynamics CRM 2011 system offers the following functions: potential customer [lead] relationship management, commercial process management, contract management, sales area [territory] management, sales analysis and forecasting, quick access to information about products and services and to price lists of quotes.
Customer service: offer more to your customers
The capability to respond to customer issues faster, taking of actions in advance, efficient customer service on a consistently high level which translate into the company's long-term profitability. The Microsoft Dynamics CRM system offers the following functions: the management of contacts with customers and any information about them that is gathered in the company, relationship management, product, service and contract management, knowledge-base management, service scheduling, identification of workflows between teams and groups, reporting and analysing of the services provided.
